JPMA Sponsors the Sendenkaigi Awards’ Junior and Senior High School Division
~Creating a Future for Life Together with the Young Generation Who Will Shape Tomorrow~
August 1, 2025
Japan Pharmaceutical Manufacturers Association
The Japan Pharmaceutical Manufacturers Association (Chairperson: Asuka Miyabashira; hereinafter “JPMA”) is sponsoring the FY2025 “Senden Kaigi Award” * Junior High and High School Student Division" for fiscal year 2025.
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*Organized by Senden Kaigi Co., Ltd., this open advertising contest invites entries in the form of catchphrases, storyboards, or text-based storyboards to showcase creative ideas for advertising. Please refer to the next page for details on our sponsorship.
For this sponsorship, we have set the theme as “A catchphrase that expresses the pharmaceutical industry as an innovative sector.” We aim to provide junior high and high school students with an opportunity to learn about the social role played by pharmaceuticals and the pharmaceutical industry, as well as the essence of work that deals with “life,” through the familiar medium of advertising.Submissions for the Senden Kaigi Award catchphrases will begin on August 1.
In February 2025, the JPMA formulated its “Vision for 2035,” setting forth a vision of “Drug Discovery Innovation for Japan and the World” and outlining a roadmap for its realization.As stakeholders in shaping that future together, we view junior high and high school students—who will lead the next decade—as “co-creation partners,” and we will continue to foster shared understanding of our vision and engage in dialogue with them.
The Public Affairs Committee of the JPMA has, to date, maintained a permanent exhibition titled “The Medicine Room—Kusurium” at the National Museum of Science and Technology (Chiyoda Ward, Tokyo), in addition to hosting science events for elementary and junior high school students and disseminating information to college students.Through this sponsorship, we aim to provide opportunities for all young people, including junior high and high school students, to become involved in future healthcare and research and development.
Going forward, we plan to publish content on the JPMA’s website that introduces the pharmaceutical industry’s cutting-edge initiatives through manga, so that young people can enjoyably learn about everything from pharmaceutical research and development to how medicines are delivered to society.
Chairman Miyashira of the JPMA stated, “The pharmaceutical industry has been sustained by human knowledge and passion. I sincerely hope that the generation that will shape the future of society will experience the potential and social value of the pharmaceutical industry and become partners in co-creation toward an attractive future for the industry.”
The JPMA will continue to prioritize the patient’s perspective and value dialogue with the next generation of leaders as it advances initiatives aimed at realizing a sustainable healthcare society.
FY2025 Sendenkaigi Awards: Junior and Senior High School Division—Overview of the JPMA-Sponsored Theme
Theme: “A catchphrase that conveys the pharmaceutical industry’s innovative nature”
Submission Period
Friday, August 1, 2025, at 10:00 a.m. – Tuesday, October 7, 2025, at 1:00 p.m. (Submission Deadline
)About the Challenge
It is said that even after decades of effort, the probability of success in developing a new drug is only about 1 in 30,000. Nevertheless, to bring previously unseen treatments to life and deliver new drugs to patients around the world, the pharmaceutical industry continues to take on new challenges by collaborating with various partners and leveraging cutting-edge science, AI, and digital technologies.
We look forward to seeing you express the pharmaceutical industry’s innovation, passion, and the excitement of shaping the future through the unique perspectives and words of junior high and high school students.
Target Audience
This campaign is aimed at middle and high school students nationwide. The goal is to convey the role and value of the pharmaceutical industry to a generation encountering advertising for the first time.
Background and Key Priorities
The Japan Pharmaceutical Manufacturers Association is an organization comprising 69 research-and-development-oriented pharmaceutical companies. We develop not only over-the-counter medications but also drugs used in hospitals and treatments for intractable diseases; Japan ranks sixth in the world in terms of new drug development capabilities.However, development requires enormous amounts of time and funding, and the pharmaceutical industry is one that continues to face significant challenges. That is precisely why it is crucial for the future sustainability of the industry that young people understand its innovative nature and social value.
Details Link
JPMA Website: Sendenkaigi Award—Junior High and High School Student Division—Assignment Orientation
Sendenkaigi Award Website: Sendenkaigi Award—Junior High and High School Student Division (2025)—Application Site