PR and Communication Activities

With the aim of fostering future medical human resources and educating young people about the industry, we sponsored the "Senden Kaigi Award for Junior and Senior High School Students" for the year 2025. In addition, young employees from JPMA member companies spoke at a career event for students and companies aimed at gaining corporate recognition and mutual exchange with college freshmen and sophomores nationwide.

We held events for the kids demographic starting with the Science Museum's "Drug Room-Xurium" and developed videos to help them understand the industry and occupations related to the pharmaceutical industry using content operated by Mynavi Corporation.

We developed a PR plan to promote understanding of the pharmaceutical industry to a large number of stakeholders by holding educational events and distributing programs.

We developed a PR plan to communicate the potential and current challenges of the pharmaceutical industry, the risk of drug lag/loss and the need for drug discovery innovation by a number of experts from various media.

We developed three different publicity measures utilizing digital tools, SNS, and events combining real and online activities.