Video contents of the Japan Pharmaceutical Manufacturers Association (JPMA)

Messages from various seniors to pharmacy students who aspire to become pharmacists

The Pharmaceutical Cooperative Association also conducts educational activities for students, one of the demographic groups that we hope will be interested in AMR. In particular, for pharmacy students, we have created a video interview with a professor who is an opinion leader in the field of infectious diseases and a pharmacist who is at the forefront of clinical practice and active in the field of infectious disease treatment. Through their thoughts on the proper use of antimicrobials and advice to students, we aim to help them envision their future in infectious disease practice.

Tie-up project with "NewsPicks

The economic news platform "NewsPicks" and the Pharmaceutical Manufacturers Association teamed up to present a program and event that brought together a diverse group of opinion leaders.

Tie-up event with "BUSINESS INSIDER

In a tie-up with the economic media "Business Insider," two real events were held. What are the requirements for Japan to become an innovation superpower? Many opinion leaders addressed business people about the present and future of the pharmaceutical industry.

Business Media "PIVOT" Video Content

We tied up with business video media "PIVOT" and delivered programs from the information program "& questions". The program explores Japan's situation and factors in the global arena from various perspectives, including the economy, technology, entertainment, education, and medicine, and explores Japan's potential for innovation creation.

Video on the Utilization of Health and Medical Data

To help people understand health and medical data, two types of videos were sent out: a Short version (45 seconds) that introduces the concept of utilizing health and medical data, and a Long version (3 minutes and 27 seconds) that introduces the importance of health and medical data using friendly animation.

How Many of Your Drugs Are You Taking?

The Pharmaceutical Manufacturers Association of Japan and the Japan Association for the Proper Use of Drugs have produced educational materials for the general public under the supervision of Professor Masahiro Akishita of the University of Tokyo, an expert on polypharmacy issues, and the Ministry of Health, Labour and Welfare in order to promote the proper use of pharmaceuticals.

Learning with Aoi, a pharmacy student, about new drug innovation

Based on a simple question about medical care, Aoi, a curious pharmacy student, directly interviews expert doctors with the assistance of Dr. Yutaka Morita!
Learn how new drugs have dramatically changed treatment and prevention.

Past, Present and Future of Drugs and R&D

This video story shows the development process, current status, and future expectations of pharmaceuticals and R&D techniques. It reaffirms the significance of new drug development and shows the future of pharmaceuticals and medicine.

For understanding the pharmaceutical industry

To help viewers understand the efforts of the pharmaceutical industry and the contributions and challenges of new drugs, the film introduces the various stages of research, development, application for approval, manufacturing, marketing, and drug development until a new drug is ready for delivery to patients in an easy-to-understand manner, including interviews with the people involved and videos from the field.

Awareness-raising video "STOP AMR" for AMR countermeasures

Drug-resistant (AMR) bacteria, which are ineffective against antimicrobial ^agents* that are supposed to be effective, are on the rise and pose a global threat. This video introduces what each of us can do to prevent the increase of drug-resistant bacteria in an easy-to-understand manner. The Pharmaceutical Manufacturers Association of Japan (PMAJ) is engaged in activities to prevent and reduce the increase of drug-resistant (AMR) bacteria, including the promotion of appropriate use of antimicrobial agents.