For understanding the pharmaceutical industry
To help viewers understand the efforts of the pharmaceutical industry and the contributions and challenges of new drugs, the film introduces the various stages of research, development, application for approval, manufacturing, marketing, and drug development until a new drug is ready for delivery to patients in an easy-to-understand manner, including interviews with the people involved and videos from the field.
Full Version] For Understanding the Pharmaceutical Industry (Duration: 34:41)
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Preface】Benefits of Drugs (Duration: 2:24)
The presentation will highlight the great value that new drugs can bring, using the discovery of penicillin as an example.
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Chapter 1] From Basic Research to Non-clinical Trials (Duration: 8:38)
Starting with a message from Professor Yamanaka of Kyoto University's iPS Cell Research Institute, we will introduce the efforts of researchers from basic research to non-clinical trials.
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Chapter 2] Clinical Trials (Duration: 8:56)
Interviews with clinical trial coordinators and patients participating in clinical trials will be included to introduce the position and importance of clinical trials.
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Chapter 3] Approval, Production, and Launch (Duration: 5:04)
The mission of PMDA and its approval review process will be introduced through an interview with PMDA President Kondo, as well as the actual situation of strict manufacturing control and quality control, and the role of pharmaceutical wholesalers in providing information and a stable supply of pharmaceutical products.
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Chapter 4] Post-launch initiatives (Duration: 6:28)
The importance of "drug education" is introduced through interviews with Professor Nakano of Oita University School of Medicine, who is an advocate of "drug education", and front-line MRs.
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Chapter 3] Approval, Production, and Launch (Duration: 3:09)
The closing of this VTR will show the pharmaceutical industry's attitude toward the daily challenge of responding to "unmet medical needs.