To Help You Understand the Pharmaceutical Industry
To help you understand the pharmaceutical industry’s initiatives, as well as the contributions and challenges associated with new drugs, this video clearly explains each stage—from research and development to approval applications, manufacturing, sales, and post-marketing support—that new drugs go through before reaching patients. It features interviews with industry professionals and footage from the field.
[Full Version] Understanding the Pharmaceutical Industry (Duration: 34:41)
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[Introduction] The Benefits of Medicines (Running Time: 2:24)
Using examples such as the discovery of penicillin, we highlight the significant value that new drugs bring.
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[Chapter 1] From Basic Research to Nonclinical Trials (Duration: 8:38)
Beginning with a message from Professor Yamanaka of Kyoto University’s iPS Cell Research Institute, this section introduces the efforts of researchers ranging from basic research to preclinical trials.
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[Chapter 2] Clinical Trials (Duration: 8:56)
Through interviews with clinical trial coordinators and patients participating in clinical trials, we explain the role and importance of clinical trials.
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[Chapter 3] Approval, Production, and Launch (Duration: 5:04)
This article introduces the PMDA’s mission and the approval review process, including an interview with PMDA Chief Executive Kondo, and also discusses the role of pharmaceutical wholesalers, such as their strict manufacturing and quality control practices, the provision of information on pharmaceuticals, and ensuring a stable supply.
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[Chapter 4] Post-Launch Initiatives (Duration: 6:28)
We will highlight the importance of “drug development” through interviews with Professor Nakano of the Oita University School of Medicine—a proponent of the concept—and frontline medical representatives (MRs).
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As the closing segment of this video, we highlight the pharmaceutical industry’s commitment to continuously taking on new challenges in order to address “unmet medical needs.”