Fiscal 2021
We developed three different publicity measures utilizing digital tools, SNS, and events combining real and online activities.
Pharmaceutical Industry Experience Discovery Project
In collaboration with the student groups "RIKEJO CAFE," "MFF," a medical student group, and "Inochi WAKAZO Project,
By offering a program that combines online auditing seminars with social events and workshops, we aim to provide young people with an opportunity to deepen their understanding of the pharmaceutical industry and to develop an awareness of their future involvement in the industry.
Learning with Aoi, a pharmaceutical student, about new drug innovation
A video featuring "Aoi," a pharmacy student, is produced and distributed through the JPMA's YouTube channel.
The videos feature familiar diseases such as "prevention and treatment of infectious diseases," "cardiovascular diseases," and "asthma," and inform the public that the advent of new drugs (drug innovation) has contributed to the treatment of diseases and people's health.
Tie-up with "Tokyo Graffiti
In a tie-up with "Tokyo Graffiti," a culture magazine for young people, a digital mook was produced to collect the voices of "what people expect from new drugs.
It also uses illustrations and graphs to convey data and information about Japan's pharmaceutical industry in an easy-to-understand manner, and also provides Explanations on the latest topics in the pharmaceutical industry, such as AI drug discovery and big data.
