PR and Communication Activities

With the aim of nurturing future medical personnel and educating young people about the industry, we are co-sponsoring the "Senden Kaigi Award for Junior High and High School Students" in FY2025.

We held events for the kids demographic starting with the Science Museum's "Drug Room-Xurium" and developed videos to help them understand the industry and occupations related to the pharmaceutical industry using content operated by Mynavi Corporation.

We developed a PR plan to promote understanding of the pharmaceutical industry to a large number of stakeholders by holding educational events and distributing programs.

We developed a PR plan to communicate the potential and current challenges of the pharmaceutical industry, the risk of drug lag/loss and the need for drug discovery innovation by a number of experts from various media.

We developed three different publicity measures utilizing digital tools, SNS, and events combining real and online activities.