Pharmaceutical Cooperative Co-creation Meeting

Pharmaceutical Cooperative Co-creation Meeting

The first "Co-creation Meeting" of the Pharmaceutical Manufacturers Association of Japan (PMAJ) was held!
Committee Chairs, Executives, and Secretariat Meet to Discuss the Realization of Industrial Vision 2035

On July 25, 2025, the first "Co-creation Meeting" in the history of the Pharmaceutical Manufacturers Association of Japan (PMAJ) was held. 16 committee chairs, PMAJ executives, and secretariat members gathered for knee-deep discussions and sharing of efforts to realize the "Industrial Vision 2035" and Action Plan. It was an important milestone for the Pharmaceutical Manufacturers Association of Japan (PMAJ) to move forward as a united body under the leadership of Chairperson Asuka Miyabashira (who will assume the chairmanship in May 2025). Below is a summary of the plenary session and agenda.

Paving the way for the future with the power of "Co-creation"

In his opening remarks, Chairman Kenshi Kinoshita said, "It is important for the Pharmaceutical Manufacturers' Association to work as a united body, rather than as individual committees. I am glad that we have this opportunity today.

In the presentation by Chairman Miyabashira that followed, he said, "This meeting was realized out of my own strong desire. I would like to mobilize everyone's power and evolve the Pharmaceutical Manufacturers' Association as a "place for co-creation".

We can change. We can change. I stand here today with that conviction. It is important for us to show the progress we are making as a pharmaceutical cooperative, and we need your help to realize our vision and action plan," he said.

 Chairman Miyabashira (center) shares his passion with participants
Chairman Miyabashira (center) shares his passion with participants

Current efforts of each committee,
Visualized Co-Creation Potential

In the plenary discussion, facilitated by Yoshiyuki Ishida, Executive Director of the Pharmaceutical Manufacturers Association of Japan (PAL), the 16 committees shared their priority initiatives in their action plans based on the three pillars of the Industrial Vision 2035 (Innovation, Access, and Trust), and had a lively discussion on the possibilities for co-creation. Lively discussions were also held on the possibility of co-creation.

Innovation

  • - R&D Committee
    proposes the use of technology from academia. Presenting the TPP (Target Product Profile) of pharmaceutical companies to strengthen collaboration.
  • - Drug Evaluation Committee
    Emphasizes the importance of clinical trials. Proposes strengthening the evaluation system as the core of the drug discovery ecosystem.
  • - Intellectual Property Committee
    Aims to strengthen IP strategies, including the establishment of an innovation promotion task force and legislation of a data protection system.
  • - Biopharmaceuticals Committee
    Raised the issue of "human resources and materials" for the development of a domestic production system. Shows the need for collaboration from drug discovery to production.
  • - Quality Committee/ICH Project
    Promotes international regulatory harmonization. Aiming to eliminate drug lag and loss by reviewing "Japan's own rules.
  • - Industrial Policy Committee
    Co-creation with other committees has begun in a number of task forces that already exist. The committee's unique areas include policy recommendations related to the NHI drug pricing system and taxation system.

Access

  • - International Committee
    Emphasizes the importance of reaching out to foreign authorities. Promotes efforts to improve global access.
  • - Pharmaceutical Affairs Committee
    Based on its experience working with the MHLW, the committee talks about the importance of co-creation, which has already begun. Aim to contribute to institutional design.
  • - Distribution Optimization Committee
    Positioning drug pricing and distribution as "two wheels of a car," the committee will work with the Industrial Policy Committee to resolve issues related to stable supply and the pricing system.

Trust

  • - Product Information Summary Review Committee/Code Compliance Promotion Committee
    Pledges to ensure proper promotion and provision of information based on "Trust.
  • - Environmental Issues Review Committee
    Calls for co-creation with all committees to achieve carbon neutrality. Aiming to build trust as a sustainable industry.
  • - Public Relations Committee
    Shared the mission to inform the public that the pharmaceutical industry is an attractive core industry. Contributes to building trust with society.
  • - Pharmaceutical Consultation Response Study Group
    The last bastion of accurate and fair provision of pharmaceutical information. Examines issues that arise as inquiries become more complex, develops countermeasures and makes recommendations.
  • - Patient Groups Collaboration Promotion Committee
    The committee will work with patient groups to build win-win relationships regarding access to clinical trial information and the way information should be provided.
 All participants gathered around the
All participants gathered around the "Co-Creation Panel

The overall network became more visible. It was a time for all participants to reaffirm that collaboration beyond committee walls is the key to achieving the vision.

The Next Step for Pharmaceutical Cooperatives

In closing, President Kinoshita commented, "In order to maximize the value of the Pharmaceutical Cooperative, it is important to strengthen the secretariat function. If there is any support or improvement that you need, please let us know frankly. We will continue to support your activities. Chairman Miyabashira added, "I would like to promote the co-creation of pharmaceutical cooperatives by utilizing our ability to connect people with people. I look forward to working together with all of you.

 With determination and expectations for
With determination and expectations for "co-creation" (left: Chairman Miyabashira, right: President Kinoshita)

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