JPMA Co-creation Meeting

JPMA Co-creation Meeting

JPMA's first "Co-creation Meeting" was held!
Chairpersons, executives, and secretariat gathered to discuss the realization of Industrial Vision 2035

On July 25, 2025, the first "Co-creation Meeting" in JPMA's history was held, where Chairpersons of 16 committees, JPMA's Vision for 2035 and the secretariat gathered to discuss and share initiatives to realize the "Industrial Vision 2035" and Action Plan. It was an important milestone for the JPMA to move forward as one under the leadership of Chairperson Asuka Miyabashira (who will assume the chairmanship of the JPMA in May 2025). Below is a summary of the plenary session and agenda.

Paving the way for the future with the power of "Co-creation"

In his opening remarks, Chairperson Kenshi Kinoshita said, "It is important for the JPMA to work as a united body, rather than as individual committees. I am glad that we have this opportunity today.

In the presentation by Chairman Miyabashira that followed, he said, "This meeting was realized out of my own strong desire. I would like to mobilize everyone's power and evolve JPMA as a "place for co-creation,"" he said, positioning the "JPMA's Vision for 2035" announced in February as a "compass.

We can change. We can change. I stand here today with that conviction. It is important for JPMA to not only present a vision and action plan, but also to show the progress we are making as a JPMA, and we need your help to make this happen.

 Chairman Miyabashira (center) shares his passion with participants
Chairman Miyabashira (center) shares his passion with participants

Current efforts of each committee,
Visualized Co-Creation Potential

In the plenary discussion, facilitated by JPMA's Vision for 2035 Managing Director Yoshiyuki Ishida, each of the 16 committees shared their key initiatives in the action plan based on the three pillars (Innovation/Access/Trust) of JPMA's Vision for 2035, and had a lively discussion on the possibilities of co-creation. Lively discussions were also held on the possibility of co-creation.

Innovation

  • - R & D Committee
    proposes the use of technology from academia. Presenting TPPs (Target Product Profiles) of pharmaceutical companies to strengthen collaboration.
  • - Drug Evaluation Committee
    Emphasizes the importance of clinical trials. Proposes strengthening the evaluation system as the core of the drug discovery ecosystem.
  • - Intellectual Property Committee
    Aims to strengthen IP strategies, including establishing an innovation promotion task force and legislating a data protection system.
  • - Biopharmaceutical Committee
    Raised the issue of "human resources and materials" for the development of a domestic production system. Shows the need for collaboration from drug discovery to production.
  • - Quality & Technology Committee/ICH Project
    Promotes international regulatory harmonization. Aiming to eliminate drug lag and loss by reviewing "Japan's own rules.
  • - Pharmaceutical Industrial Policy Committee
    Co-creation with other committees has begun in a number of task forces that already exist. The committee's unique areas include policy recommendations related to the NHI drug pricing system and taxation system.

Access

  • - International Affairs Committee
    Emphasizes the importance of reaching out to foreign authorities. Promotes efforts to improve global access.
  • - Regulatory Affairs Committee
    Based on its experience working with the MHLW, the committee talks about the importance of co-creation, which has already begun. Aim to contribute to institutional design.
  • - Distribution Improvement Committee
    Positioning drug pricing and distribution as "two wheels of a car," the committee will work with the Pharmaceutical Industrial Policy Committee to resolve issues related to stable supply and the pricing system.

Trust

  • - Review Board of Ethical Drug Product Information Brochure/Code Compliance Committee
    Pledges to ensure proper promotion and provision of information based on "Trust.
  • - Environmental Issue Committee
    Calls for co-creation with all committees to achieve carbon neutrality. Aiming to build trust as a sustainable industry.
  • - Public Affairs Committee
    Shared the mission to inform the public that the pharmaceutical industry is an attractive core industry. Contributes to building trust with society.
  • - Consumer Consultation Review Committee
    The last bastion of providing accurate and fair pharmaceutical information. Examines issues that arise as inquiries become more complex, develops countermeasures and makes recommendations.
  • - Patient Cooperation Committee
    The committee will work with patient groups to build win-win relationships regarding access to clinical trial information and the way information should be provided.
 All participants gathered around the
All participants gathered around the "Co-Creation Panel

The overall network became more visible. It was a time for all participants to reaffirm that collaboration beyond committee walls is the key to achieving the vision.

The JPMA's Next Step Forward

In closing, President Kinoshita commented, "In order to maximize the value of JPMA, it is important to strengthen the secretariat function. If there is any support or improvement that you need, please let us know frankly. We will continue to support your activities. Chairman Miyabashira added, "We would like to promote co-creation of JPMA by utilizing our ability to connect people with people. I look forward to working together with all of you.

 With determination and expectations for
With determination and expectations for "co-creation" (left: Chairman Miyabashira, right: President Kinoshita)

Share this page