Public Affairs Committee

Basic Policy

Amidst the drastically changing social and policy environment surrounding the JPMA's Vision for 2035, the JPMA's Public Affairs Committee will focus on communicating the role of the pharmaceutical industry in society and its policy approach, along with facts and background, in an easy-to-understand manner in order to support the realization of JPMA's Vision for 2035.
At the same time, the committee will work to strengthen information dissemination processes and channels, with a view to building a foundation of human resources and understanding for the future.
In order to promote collaboration and co-creation across committees in these activities, the optimal organization of the Public Affairs Committee will also be discussed.
Furthermore, in anticipation of JPMA's incorporation as a general incorporated association, the committee will contribute to improving the transparency and credibility of JPMA in Japan and abroad from the perspectives of public relations and information disclosure.

Priority Issues

(1) Educational activities to improve public understanding of the industry and to support sustainable growth of the industry

  1. Communicate the social role and importance of the pharmaceutical industry to the public, including the younger generation, in an easy-to-understand manner as an industry that is deeply related to the lives of each and every one of us.
  2. Conduct ongoing educational activities to secure and develop the future decision makers and human resources who will support the industry.

(2) Enhancement of external information dissemination processes and channels (including infrastructure development in preparation for incorporation as a general incorporated association)

  1. Review the structure and navigation of MISHOP's website and on-demand media to create a foundation for easy access to information for everyone.
  2. In addition to strengthening existing channels such as SNS and newsletters, consider using new channels such as LinkedIn with a view to enhancing overseas dissemination.
  3. In conjunction with the incorporation of the association as a general incorporated association, the process for information disclosure will be developed, and a public relations plan will be formulated and implemented to explain the association to society and the industry, strengthen the brand, and change the name of the association.

(3) Spread understanding of Industrial Vision 2035 and establish a culture of co-creation within the association

  1. As a hub for editing and connecting professional information into a form that reaches society, disseminate the contents and background of Industrial Vision 2035 and policy recommendations in an easy-to-understand manner within the association with an awareness of the public perspective.
  2. Enhance mutual understanding and a sense of unity within the association, and foster a culture in which cross-committee collaboration and co-creation can be demonstrated in an autonomous manner.

Initiatives for Priority Issues

In order to address the priority issues as effectively and to the maximum extent possible, the current structure consisting of the Public Affairs Committee Assembly, the Policy PR Study Committee, the Media Relations Subcommittee, the On-demand Media Promotion Subcommittee, and the Secretariat will be used as the basic structure, while considering the division of roles and the nature of collaboration with a view to building a more effective organizational structure, with the following priority measures as the main focus The following priority measures will be implemented. 1.

(1) Educational activities to improve public understanding of the industry and to support sustainable growth of the industry

1）Project to approach the public

  1. Design "to whom, when, what, and how" to deliver, and promote ongoing public relations activities that lead to increased awareness of the pharmaceutical industry and improved health literacy.
  2. Qualitative and quantitative research on the public's understanding of the industry through the design and implementation of consumer awareness surveys and the use of the results

2）Enlightenment activities through the media

  1. Organize media forums (AMR, vaccines, healthy life expectancy, clinical trials, medical DX, etc.)
  2. Providing opportunities for systematic input to the media through a press program
  3. Through collaboration with the Pharmaceutical Industrial Policy Committee and other committees, utilize various media channels to disseminate content that leads to understanding of the industry (pure advertisements, article planning, program production, etc.)

3) Awareness-raising activities for young people

  1. Elementary and junior high school students: Science Museum Kusurium, career education (Occupation Yearbook)
  2. High school students: Utilization of Senden Kaigi Award-winning works, dissemination of Mynavi teaching materials
  3. University students: Planning for young people (1-2 years), on-site classes (co-creation with other committees)

(2) Enhancement of external information dissemination processes and channels (including infrastructure development in preparation for incorporation as a general incorporated association)

1) Improvement of information dissemination process

  1. Develop a method for collecting information to be disseminated within the association
  2. Clarification of decision-making process on what, when, through which channels, and to whom information should be disseminated
  3. Clarification of content owner (person responsible for updates)

2）Renovation of the official website

  1. Improvement of the visitor flow by establishing categories for different visitors (patients, academia, member companies, etc.)
  2. Revised the top page based on the three pillars of the Industrial Vision 2035.
  3. Revised the key visuals and changed the name of the website in response to the incorporation of the company.

3) Strengthening of channels

  1. Consideration of new SNS operation, such as LinkedIn, to strengthen international communication
  2. Measures to increase the number of views of X and newsletters (utilization of public relations network)

4) Public relations support for incorporation

  1. Create messages to society, industry, and media
  2. Brand enhancement measures (including visual renewal of MISHOP website)
  3. Formulate and implement a public relations plan for the name change

(3) Spread understanding of Industrial Vision 2035 and establish a culture of co-creation within the association

1) Policy PR measures

  1. Hold policy seminars and participate in events such as the Drug Discovery Ecosystem Summit
  2. Publication of articles through media coverage, etc., and dissemination of content on owned media
  3. Communicate policy background and social significance to government officials based on consistent narratives

2) Media measures (president's press conference, regular press conferences, event activities)

  1. Regular press conference (once a month), Chairman's press conference (twice a year), and media coverage
  2. Providing the media with easy-to-understand discussion points and materials

3) For internal (committees, member companies) and external stakeholders

  1. Planning committee dialogues and designing co-creation meetings
  2. Improvement of information infrastructure by reviewing website structure and navigation

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