Public Relations Committee

Priority Issues

1. promotion of understanding of the New Industry Vision

We will strive to disseminate information about the newly created industry vision and policy proposals to the media and legislators with an awareness of the public beyond them. This will deepen the public's understanding of the need for the pharmaceutical industry and raise awareness of the industry and the association. In addition to the media, we will develop a consistent communication plan for lobbying that will serve as a narrative for politicians to the electorate. Promote understanding within the associations, allowing each to speak for themselves.

Clarify target audiences and devise effective communication to address their diverse interests and needs through effective channels and events.

2. fostering mutual understanding and a culture of cooperation within the association

Contribute to the creation of a climate that facilitates collaboration with a greater sense of unity than ever before by sharing information on industry directions and issues centered on industry visions and proposals, as well as the efforts of each committee and member company to address them. To activate mutual understanding and organizational management within the association, and to encourage necessary reforms (transformation).

Also, within the Public Relations Committee, share information beyond the Media Relations (MR) and Own Media Promotion (OM) subcommittees and activate internal communication through participation in events.

3. educational activities to support sustainable growth of the industry

1) Build a portfolio of human resources to support future industries

Enlighten human resources who will support the industry from a mid- to long-term perspective through ongoing efforts. Specifically, the 10 years from the latter half of elementary school to university students will be overlooked as the development period of human resource portfolios, and planned efforts will be made to connect awareness-raising projects.

(2) Raise awareness of the need to improve healthcare literacy (provide information with awareness of the interests and needs of each demographic)

Themes related to healthy life expectancy will be communicated not only to patients but also to healthy people, and awareness of proactive issues such as understanding of prevention and vaccines will be enlightened. In addition, we will provide information on drugs/medicine and the issues surrounding them and the environment, and create informational opportunities for people to consider the importance of drugs and their impact on themselves. In addition, consider the use of external media to provide easy-to-understand information to the public.

Initiatives

In order to address priority issues in the most effective and efficient manner possible, the current structure (Public Relations Committee General Meeting, Policy and PR Review Committee, MR Subcommittee, OM Subcommittee, and Secretariat) will be utilized to focus on the following priority measures.

1. main efforts to "promote understanding of the New Industrial Vision

(1) Dissemination to government officials (policy PR activities)

In collaboration with the Advocacy Group, disseminate information through a combination of articles in major media and through owned media. Work with related committees and the Chairman's Company to ensure consistency and synergy in the Association's comments on various occasions, including meetings sponsored by the government and the Ministry of Health, Labor and Welfare, with an awareness of consistency and synergy.

(2) Dissemination to the media (Chairman's press conference, event activities)

The biannual press conferences by the Chairman will be positioned like a corporate financial report, and will serve as a pillar of regular communication, introducing visions and policy proposals, reporting on interim progress, and providing a summary during the year.
Policy seminars and media forums, as well as the Nikkei-FT Infectious Disease Conference and the Pharmaceutical Cooperative Forum, will be used as opportunities to communicate the progress of the vision and recommendations and important issues and topics at each point in time.

In conjunction with these, the committee will update information that contributes to the understanding of the industry by responding to media interviews and disseminating information in the Newsletter (NL).

(3) Communication to the public (use of various media)

Through collaboration with the Industrial Policy Committee and other committees, the committee will disseminate content that contributes to understanding the industry through owned media such as the Pharmaceutical Cooperative website, X, and YouTube, as well as through external media such as article planning and program production.

In the development of these activities, we will also consider using production and PR companies to develop PR activities in line with the new industry vision (event management, creation of content such as videos and activity materials, etc.).

2. main initiatives for "fostering mutual understanding and a culture of cooperation within the association

1) Renewal and establishment of the Newsletter (NL)

Renew the structure of the NL and establish it as the association's internal PR magazine. Share the direction of the industry vision and the efforts of each committee and member company to realize it, and introduce organizations and people to serve as a basis for mutual understanding and collaboration.

(2) Promote the use of owned media

Contribute to fostering a culture of mutual understanding and collaboration through synergy with NL by utilizing various communication channels such as the Pharmaceutical Cooperative website and X.

3) Activate networking within the Public Relations Committee

Plan opportunities for mutual knowledge exchange on issues and case studies of each company's public relations activities and strategies within the Public Relations Committee to activate networking within the committee.

3. main initiatives for "awareness-raising activities to support sustainable growth of the industry

1) Build a portfolio of human resources to support future industries

(1) For elementary and junior high school students

2) For university students

2) Raise awareness of health care literacy through the media

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