FY 2021 JPMA Communication Plan
February 21, 2022
Japan Pharmaceutical Manufacturers Association
The Japan Pharmaceutical Manufacturers Association (hereinafter “JPMA”) is implementing its FY2021 “Communication Plan.”
The JPMA Public Affairs Committee implements this Communication Plan annually to deepen the public’s understanding of the pharmaceutical industry.In light of the redesign of the JPMA website and the launch of information dissemination via social media (Twitter), this year’s plan features three distinct publicity initiatives that utilize digital tools, social media, and hybrid events combining in-person and online elements. These initiatives have been rolling out sequentially since late January and will continue through March.
Please refer to the attached document for an overview of the FY2021 Communication Plan.