JPMA Communication Plan for FY2021
February 21, 2022
Japan Pharmaceutical Manufacturers Association
The Japan Pharmaceutical Manufacturers Association ("JPMA") is developing a "Communication Plan" for fiscal year 2021.
The JPMA Public Affairs Committee conducts the Communication Plan every year in order to deepen the public's understanding of the pharmaceutical industry. This year's plan includes three different publicity measures, based on the renewal of the JPMA website and the start of information dissemination from SNS (Twitter), utilizing digital tools, SNS, and hybrid events that combine real and online activities. Each of these measures has been rolled out sequentially since late January and will continue to be implemented through March.
For an overview of the FY2021 Communication Plan, please refer to the Appendix.