About the 2019 JPMA Communications Plan
February 14, 2020
Japan Pharmaceutical Manufacturers Association Public Affairs Committee
Chairperson: Junichi Onuma
The Japan Pharmaceutical Manufacturers Association (JPMA) today launches its 2019 JPMA Communication Plan, "Spread the Future: New Drugs Create New Lifestyles in the Future".
The JPMA has been implementing the JPMA Communication Plan every year in order to gain the public's understanding and trust of the pharmaceutical industry and pharmaceutical products.
This year, a special website for communication has been launched to disseminate information. The special website will produce new information on drug discovery innovation and the pharmaceutical industry, as well as effectively utilize content that has been disseminated in the past. These contents will be categorized according to the general public's awareness of and needs for medicine and health, and will be designed to increase interest and awareness.
In order to increase awareness of the special site and to convey the various contents to the general public in an impressive and effective manner, the celebrity "Fuku Suzuki" has been appointed as an ambassador for the site. As an ambassador, she will appear in various contents on the special site, as well as in newspaper and magazine advertisements announcing the special site.
In addition, a tie-up project with the YouTube channel "QuizKnock" will be developed as a new trial for this year.
Please refer to the attached sheet for the details of the communication plan, "Spread the Future: New Drugs Create New Lifestyles.