The Pharmaceutical Association of Japan (PAK) Communication Plan for 2019

February 14, 2020
Public Relations Committee, Japan Pharmaceutical Manufacturers Association
Committee Chairman Junichi Onuma

The Japan Pharmaceutical Manufacturers Association (JPMA) today launches the fiscal 2019 JPMA Communication Plan "Spreading Future: New Drugs Create Future Lifestyles".
The Pharmaceutical Manufacturers Association of Japan (hereafter referred to as "the Association") has been implementing the annual Pharmaceutical Manufacturers Association of Japan (hereafter referred to as "the Association") Communication Plan in order to gain the understanding and trust of the general public about the pharmaceutical industry and pharmaceutical products.
This year, a special website for communication has been launched to disseminate information. The special website will produce new information on drug discovery innovation and the pharmaceutical industry, and will also make effective use of content that has been disseminated in the past. These contents will be categorized according to the general public's awareness of and needs for medicine and health, and will be designed to increase interest and awareness.
In addition, the celebrity "Fuku Suzuki" has been appointed as an ambassador to raise awareness of the special site and to convey the various contents to the general public in an impressive and effective manner. As an ambassador, she will appear in various contents on the special site, as well as in newspaper and magazine advertisements announcing the special site.
In addition, a tie-up project with the YouTube channel "QuizKnock" will be developed as a new trial for this year.
Please refer to the attached sheet for the details of the communication plan, "Spread the Future: New Drugs Create New Lifestyles.

Attachment

Back to 2020 News Release

TOP