Regarding the JPMA’s FY2019 Communication Plan
February 14, 2020
Japan Pharmaceutical Manufacturers Association Public Affairs Committee
Chairperson Junichi Onuma
The Japan Pharmaceutical Manufacturers Association (hereinafter referred to as “JPMA”) is launching its FY2019 JPMA Communication Plan, titled “Expanding the Future: The Future of Our Lives Created by New Medicines,” starting today.
The JPMA implements the JPMA Communication Plan annually to foster broad public understanding and trust in the pharmaceutical industry and medicines.
This fiscal year, the JPMA will launch a special website dedicated to communication to disseminate information.The special website will feature newly produced content on drug discovery innovation and the pharmaceutical industry, while also effectively utilizing previously published content. This content is categorized to address the general public’s awareness and needs regarding healthcare and health, and is structured to spark interest and engagement.
Furthermore, to raise awareness of the special website and convey its various content to the general public in a memorable and effective way, we have appointed celebrity Fuku Suzuki as our ambassador. In this role, he will appear in various content sections on the special website, as well as in newspaper and magazine advertisements promoting the site.
Furthermore, as a new initiative this fiscal year, we are launching a collaborative project with the YouTube channel “QuizKnock.”
Please refer to the attached document for details on the communication plan titled “Expanding the Future: The Future of Living Created by New Medicines.”