Information JPMA launches official Twitter account ～A place to promote interest in the pharmaceutical industry among a wide range of people
JPMA opened its official Twitter account in January 2022 and started its operation in February.
Top image of the JPMA account
＜JPMA's official Twitter account
Account name: Japan Pharmaceutical Manufacturers Association
URL: https: //twitter.com/Seiyakukyou
User name: @Seiyakukyou
The home page of the official Twitter account features a warm illustration of the cover of the "JPMA Guide 2021" and the catchphrase, "New medicines for everyone who wants to be healthy," to create an image of "being close to the health of the public. In September 2021, the JPMA website was redesigned for the first time in 13 years, and the new site will be linked to the JPMA website to provide more timely JPMA information and better communication with our users.
The official Twitter account started posting on February 7, 2022. For the time being, posts will mainly focus on the activities of the publicity measures being developed by the JPMA's Public Affairs Committee. In addition to announcements and reports on the "Pharmaceutical Industry Experience Discovery Project" targeting students and young people, we will also introduce the "Digital Mook," a tie-up with the magazine media "Tokyo Graffiti," as well as the YouTube video "New Drug Innovation with Aoi, a Pharmaceutical Student" that promotes the value of new drug births. The three activities will be introduced through the "Digital Mook," a tie-up with Tokyo Graffiti magazine. For these three activities, we have set up a special page on the JPMA website and will develop publicity to attract a large number of viewers to this page.
In addition, we are preparing to open official accounts for social networking services other than Twitter in order to begin full-scale operation of SNS-based communication in April. In addition to communicating JPMA's activities and initiatives through its owned media, including its website, we will prepare contents and devices that will deepen people's understanding of the industry and expand the means to disseminate information on the pharmaceutical industry and pharmaceuticals in a timely manner.
We hope you will follow the official JPMA Twitter account.