Information The Pharmaceutical Manufacturers Association of Japan (PMAJ) is currently developing a "Pharmaceutical Communication Plan".
The Public Relations Committee of the Pharmaceutical Manufacturers Association of Japan (PMAJ) is developing the "PMAJ Communication Plan 'Spread the Future: New Drugs Create New Lifestyles in the Future'".
The Pharmaceutical Manufacturers Association of Japan (PMAJ) has been implementing the PMAJ Communication Plan to gain the understanding and trust of the general public about the pharmaceutical industry and pharmaceutical products, and this plan has been continuously developed since fiscal 2019.
The special website for communication launched in FY2019 is continuously utilized to disseminate information. The special website will produce new information on drug discovery innovation and the pharmaceutical industry, as well as effectively utilize content that has been disseminated in the past. In addition, in FY2020, information on infectious diseases including COVID-19 is newly produced and posted as video content (video will be available in late March 2021). These contents are categorized in the special website according to the general public's awareness of and needs for medical care and health, and the content and structure are designed to increase interest and attention.
In order to increase awareness of the special website and to impressively and effectively communicate the various contents to the general public, we have appointed the celebrity Fuku Suzuki as an ambassador starting in fiscal 2019. As an ambassador, she will appear in various contents of the special site as well as in newspaper and digital advertisements announcing the special site.
1. name of the communication plan
Spread the Future: New Drugs Create New Lifestyles
2. frame of the communication plan
- Launch of special website
- Appointment of Fuku Suzuki as an ambassador to increase awareness of the special website
3. main contents of the special website (newly produced in FY2020)
- Video content "Tell me more about infectious diseases" (2021) About Infectious Diseases" (to be released in late March 2021)
Fuku Suzuki will attend a lecture on infectious diseases by Prof. Tetsuya Matsumoto, Chief Professor, International University of Health and Welfare, School of Medicine.
#1 "About Humanity and Infectious Diseases"
#2 "Treatment of Infectious Diseases and Drug Resistance - Drug Discovery Innovation
Information on keywords related to drug discovery innovation such as "AI drug discovery," "precision medicine," "molecular targeted drugs," and "drug repositioning" will be presented. - Pharmaceutical Industry and Society
- Report on the Pharmaceutical Manufacturers Association lunch session at the Nikkei-FT Conference on Infectious Diseases (2 sessions)
- AI will improve productivity in drug discovery and revolutionize the medical business model" (in Japanese)
Interview with Takeshi Yanagimoto, Partner, Deloitte Tohmatsu Group - Changing the Conventional Wisdom of the Medical and Healthcare Industry: The Impact of Blockchain"
Interview with Takuma Maeda, President, Hashpeak Corporation
Contents of the Communication Plan
- (1)Establishment of a special website for the communication plan on the website of the Pharmaceutical Manufacturers Association of Japan
- (2)Development of Newspaper Advertising
- (3)Banner ads, article ad placements in digital media
- (4)Banner advertisements on the websites of member companies of the Pharmaceutical Association of Japan
- (5)Tie-up projects with YouTube channels
Pharmaceutical Cooperative Communication Plan
Special website
Top page image
Collaboration planning with YouTube channel
Breakthrough Sasaki will teach "What You Need to Know! The Story of Medicine" (scheduled to be released in late March 2021).
Collaboration project website