Information JPMA Communication Plan for 2019" is now being developed

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The JPMA Public Affairs Committee is currently developing the JPMA Communication Plan for FY2019, entitled "Spreading the Future: New Drugs Create New Lifestyles in the Future.

JPMA has been implementing the JPMA Communication Plan every year in order to gain the public's understanding and trust of the pharmaceutical industry and pharmaceuticals in general. This year, a special website for communication has been launched to disseminate information. The special website will produce new information on drug discovery innovation and the pharmaceutical industry, as well as effectively utilize content that has been previously disseminated.

In addition, in order to increase awareness of the special website and to convey various contents to the general public in an impressive and effective manner, the celebrity "Fuku Suzuki" has been appointed as an ambassador for the website. As an ambassador, she will appear in various contents on the special site, as well as in newspaper and magazine advertisements announcing the special site.

In addition, a tie-up project with the YouTube channel "QuizKnock" will be developed as a new trial for this year. 3.

1. name of communication plan

Spread the Future: New Drugs Create New Lifestyles

2. frame of the communication plan

Launch of a special website
Appointment of "Fuku Suzuki" as an ambassador to increase awareness of the special site.

Main contents of the special website

Fuku's "I see! The World of Drugs
- Video content
  
  The story of how Fuku Suzuki learns about the process from research and development of drugs to their delivery to patients
- Interviews with people in the pharmaceutical industry
  
  Interviews with researchers, MRs, and clinical trial staff about their work and their thoughts on their jobs
Drug Discovery Innovation

Disseminate information on innovation-related keywords such as "unmet medical needs," "genome drug discovery," "iPS cells," and "clinical trials
Introduction movie of the pharmaceutical industry (approx. 9 min.)

The website presents the "past, present, and future of drugs and R&D," and provides easy-to-understand information on the challenges of the pharmaceutical industry in drug discovery.
Episodes in which wishes come true with drugs

Content produced under the previous communication plan