Information The "2019 Pharmaceutical Cooperative Communication Plan" is being developed.

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The Public Relations Committee of the Pharmaceutical Manufacturers Association of Japan (PMAJ) is developing the "FY 2019 PMAJ Communication Plan 'Spread the Future: New Drugs Create New Lifestyles in the Future'".

The Pharmaceutical Manufacturers Association of Japan (PMAJ) implements the PMAJ Communication Plan every year in order to gain the understanding and trust of the general public about the pharmaceutical industry and pharmaceutical products. This year, a special website for communication has been launched to disseminate information. The special website will produce new information on drug discovery innovation and the pharmaceutical industry, as well as effectively utilize content that has been previously disseminated.

In addition, in order to increase awareness of the special website and to convey various contents to the general public in an impressive and effective manner, the celebrity "Fuku Suzuki" has been appointed as an ambassador for the website. As an ambassador, she will appear in various contents on the special site, as well as in newspaper and magazine advertisements announcing the special site.

In addition, as a new experiment this year, a tie-up project with the YouTube channel "QuizKnock" will also be developed.

1. name of the communication plan

Spread the Future: New Drugs Create New Lifestyles

2. frame of the communication plan

Establishment of a special website
Appointment of "Fuku Suzuki" as an ambassador to increase awareness of the special site.

Main contents of the special website

Fuku's "I see! The World of Drugs
- Video content
  
  The story of how Fuku Suzuki learns about the process from research and development of drugs to their delivery to patients
- Interviews with people in the pharmaceutical industry
  
  Interviews with researchers, MRs, and clinical trial staff about their work and their thoughts on their jobs
Drug Discovery Innovation

Provide information on "unmet medical needs," "genome drug discovery," "iPS cells," and "clinical trials" as keywords related to innovation.
Introduction movie of the pharmaceutical industry (approx. 9 min.)

The website presents the "past, present, and future of drugs and R&D," and provides easy-to-understand information on the challenges of the pharmaceutical industry in drug discovery.
Episodes in which wishes come true with drugs

Content produced under the previous communication plan

Contents of the Communication Plan

Establishment of a special website for the communication plan on the website of the Pharmaceutical Manufacturers Association of Japan
Advertisements in newspapers and magazines
Web advertising (banner ads, article ad placement in digital-based media)
Banner advertisements on the websites of member companies of the Pharmaceutical Association of Japan
Tie-up project with YouTube channel "QuizKnock