Information “FY2019 JPMA Communication Plan” Currently Underway

Printable PDF

The JPMA Public Affairs Committee is currently implementing the “FY2019 JPMA Communication Plan: ‘Expanding the Future—The Future of Our Lives Created by New Medicines.’”

The JPMA implements the JPMA Communication Plan annually to foster broad public understanding and trust in the pharmaceutical industry and medicines. This fiscal year, the Association has launched a special website dedicated to communication to disseminate information. The special website features newly produced content on drug discovery innovation and the pharmaceutical industry, while also effectively utilizing previously published content.

Furthermore, to raise awareness of the special website and convey its various content to the general public in a memorable and effective manner, the association has appointed celebrity Fuku Suzuki as its ambassador. In this role, he will appear in various content sections on the special website as well as in newspaper and magazine advertisements promoting the site.

Furthermore, as a new initiative this fiscal year, we will be launching a collaborative project with the YouTube channel “QuizKnock.”

1. Name of the Communication Plan

“Expanding the Future: The Future of Living Created by New Medicines”

2. Communication Plan Framework

Launch of the Special Website
Appointed Fuku Suzuki as an ambassador to increase awareness of the special website

3. Main Content of the Special Website

Fuku-kun’s “Ah, I See!” World of Medicine
- Video Content
  
  A Story in Which Fuku Suzuki Learns About the Journey of Medicines, from Research and Development to Reaching Patients
- Interviews with Pharmaceutical Industry Professionals
  
  Fuku Suzuki interviews researchers, medical representatives (MRs), and clinical trial coordinators about their job responsibilities and their thoughts on their work
Drug Discovery Innovation

Disseminating information on innovation-related keywords such as “unmet medical needs,” “genomic drug discovery,” “iPS cells,” and “clinical trials”
Pharmaceutical Industry Introduction Video (approx. 9 minutes)

Content that presents “The Past, Present, and Future of Medicines and R&D” and clearly conveys the pharmaceutical industry’s challenges in drug discovery
Stories of Wishes Fulfilled by Medicine

Content created for the previous communication plan