PR and Communication Activities

We sponsor the "Senden Kaigi Award for Junior and Senior High School Students" in fiscal 2025 for the purpose of fostering future medical human resources and educating the younger generation about the industry.

We held events for the kids demographic starting with the Science Museum's "Drug Room - Kusurium" and developed videos to help them understand the industry and occupations related to the pharmaceutical industry, using content operated by Mynavi, Inc.

We developed a PR plan to promote understanding of the pharmaceutical industry to a large number of stakeholders by holding educational events and distributing programs.

We developed a PR plan to communicate the potential and current challenges of the pharmaceutical industry, the risk of drug lag/loss, and the need for innovation in drug discovery by a large number of experts from various media.

We developed three different publicity measures utilizing digital tools, social networking services, and events combining real and online media.