JICA

The Japanese pharmaceutical industry, in cooperation with the Japan International Cooperation Agency (JICA), an affiliated organization of the Ministry of Foreign Affairs of Japan, has launched the "BOP Business Partnership Promotion" program to encourage Japanese companies to participate in BOP business, which aims to solve the problems of the poor (BOP: Base of Pyramid) in developing countries, and the "BOP Business Development Program" to provide technical guidance to Japanese private companies so that they can utilize their excellent products, technologies and systems in the social and economic development of developing countries. The program also provides technical guidance to Japanese private-sector companies so that their excellent products, technologies, and systems can be utilized in the social and economic development of developing countries.

Promotion of BOP Business Collaboration

Takeda Pharmaceutical Company Limited

Eligible Countries	Project name	Project Summary
Kenya	Preparatory Survey for the Project for Improving Access to Medicines	In order to improve access to medicines for BOP in Kenya, where the diagnosis and treatment rates of non-communicable diseases are low, the project aims to establish a system to sell medicines to MOP and TOP, and at the same time, to allocate the proceeds to subsidize medicines for BOP and donate the products to them.

Eisai Co.

Eligible Countries	Project name	Project Summary
Indonesia	Preparatory survey for halal medicine business	A survey on market needs, distribution, regulations, and assurance of halal quality of raw materials to supply halal-approved medicines to the BOP in Indonesia, where approximately 90% of the population is Muslim.

Project for Promotion of Private Sector Technology for Socio-Economic Development in Developing Countries Health and Medical Care Special Framework

Otsuka Pharmaceutical Co.

Eligible Countries	Project name	Project Summary
Indonesia	Project for Promotion of Adherence Support System for Tuberculosis Patients	To develop a smartphone application for tuberculosis patients to support adherence to medication regimen and conduct demonstration tests at local hospitals to promote dissemination and understanding of the usefulness of the product among the Ministry of Health.

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