“FY2024 Assembly of the Drug Evaluation Committee” Held “Patient and Public Involvement: A Current Perspective—For Whom Are Our Activities?”

On November 15, 2024, the “146th Assembly of the Drug Evaluation Committee” was held at Muromachi Mitsui Hall & Conference (Chuo Ward, Tokyo).As an Assembly open to all employees of member companies of the Drug Evaluation Committee, it was held in a hybrid format combining an in-person venue with a YouTube livestream, attracting over 1,300 participants, including those joining online.

Patient and Public Involvement (PPI) originated in the United Kingdom, where it is defined as “research conducted with or by patients and citizens,” and has since spread to major countries in Europe and the United States. In Japan, patient organizations for rare diseases and cancer, among others, are actively engaged in related activities, and pharmaceutical companies are also undertaking relevant initiatives.The JPMA issued “Guidelines on Collaboration with Patient Organizations” in 2013. Starting with the establishment of a task force on “Drug Development Incorporating Patients’ Voices” within the Drug Evaluation Committee in 2016, numerous related initiatives are now being carried out across various subcommittees.Recently, the importance of PPI has been reaffirmed in light of the “drug lag/loss” issue. However, committee members have had few opportunities to learn about activities outside their own subcommittees or the organization’s overall initiatives, and there have been no opportunities to discuss the differences between “Patient Centricity” and PPI.

At the beginning of this Assembly, Takayuki Imaeda, Vice Chairperson of the Drug Evaluation Committee and moderator of the session, explained the purpose of the Assembly. Following an opening address by Shigeru Nakaji, Chairperson of the Drug Evaluation Committee, Part 1 featured a presentation by Ms. Yoko Matsumoto, Chairperson of the NPO Ehime Cancer Support Orange Association, titled “Searching for ‘Hope’ Together,”and Dr. Kaori Muto, Professor in the Division of Public Policy at the Institute of Medical Science, The University of Tokyo, delivered a lecture titled “The Importance of Medicines and Patient and Citizen Participation.” In Part Two, the Patient Cooperation Committee, the Drug Evaluation Committee,the Clinical Evaluation Subcommittee, the Pharmacovigilance Subcommittee, and the Medical Affairs Subcommittee.To wrap up, the general discussion in Part 3 focused on future activity plans based on new insights gained from Parts 1 and 2. Finally, following closing remarks by Yoshiyuki Ishida, Executive Director of the JPMA, the four-hour Assembly concluded.

Part 1 (Special Lectures)

Seeking “Hope” Together

Ms. Yoko Matsumoto, Chairperson, NPO Ehime Cancer Support Orange Association

Ms. Matsumoto, who serves as Chairperson of the Ehime Cancer Patients and Families Association “Orange no Kai” and as Vice Chairperson of the National Federation of Cancer Patient Organizations, delivered a presentation drawing on her personal experience of undergoing chemotherapy for cervical cancer.

During the lecture, Mr. Matsumoto posed the question of whether pharmaceutical companies might be placing too much emphasis on “what” to communicate when providing information.She expressed the view that it is most important to be mindful of “for whom” the information is intended and “what kind of information” is being conveyed. She emphasized the need to “show” rather than simply “make people read” the information to encourage a desire to engage with it; to convey content based on scientific evidence using plain language; and to enable patients to view the issue as “their own” problem so they can make appropriate choices.

The presentations prompted each attendee to reflect deeply on topics such as “Who are ‘patients’?”; the message that “patients cannot be reduced to mere numbers, as each individual is unique”; the difficulty of accessing accurate information given the diverse circumstances of readers; and the importance of presenting information in a way that takes readers’ emotions into account.

 

The Importance of Patient and Public Engagement in Pharmaceuticals

Professor Kaori Muto, Division of Public Policy, Institute of Medical Science, The University of Tokyo

Ms. Muto delivered an insightful lecture from an academic perspective on the theme of pharmaceuticals and patient and citizen engagement.

The session began with an explanation based on the latest findings regarding how to describe patient and public participation, and the view was presented that patient and public participation in research and development is referred to as “Patient and Public Involvement and Engagement (PPIE).”

At PPIE, he expressed the view that it is crucial for patients and researchers to collaborate at every stage of the drug development process, engaging in “meaningful” discussions rather than simply concluding with “Thank you for your valuable feedback,” so that patients’ voices are reflected in drug development and lead to the provision of better healthcare services.Finally, the presentation concluded with a message emphasizing the importance of continuing to build upon best practices in patient and citizen engagement, with the goal of realizing the kind of healthcare that patients desire in the development and use of pharmaceuticals.

Part 2 (Presentations): Introduction to the JPMA’s Initiatives

Initiatives of the Patient Cooperation Committee to Advance PPI

Patient Cooperation Committee: Kenji Misawa, Chairperson

The Patient Cooperation Committee was established in 2012, but the initiatives that form its foundation date back to 1999. Currently, its objective is to work in collaboration with patient organizations to realize “patient-participatory healthcare.”

In his presentation, Chairperson Misawa first provided an overview of the committee, including its vision for the end of fiscal year 2025 and its organizational structure. He then introduced specific initiatives aimed at achieving this vision.Specifically, a wide range of activities were introduced, including the formulation of “Guidelines on Collaboration with Patient Organizations” and “Transparency Guideline”; conducting surveys on the awareness and activities of patient organizations; establishing an advisory board; hosting seminars for patient organizations; providing information on the website; supporting the operations of the “Association for Creating a Society Where Everyone Has Easy Access to Clinical Trials”;and providing operational support for the “Medicine Visionary Conference,” among other activities covering a very wide range of areas.

Through these presentations, the message was conveyed that collaboration among various stakeholders—including patient organizations and pharmaceutical companies—plays a crucial role in realizing a better healthcare environment.

Initiatives of the Drug Evaluation Committee

Dr. Shigeru Nakaji, Chairperson of the Drug Evaluation Committee

Chairperson Nakaji introduced the FY2024 activity policies and initiatives, providing an overview of PPI activities within the Drug Evaluation Committee and explaining the results of surveys and questionnaires conducted among citizens and patients. She identified the following challenges based on the results: issues regarding access to information (inability to find reliable information, poor usability of information websites),and issues regarding information content (insufficient information and information that is difficult to understand). This was followed by explanations of regulatory authorities’ initiatives, efforts related to the drug discovery ecosystem, JPMA’s website, and the disclosure of information via social networking services (SNS).

Finally, based on the results of previous surveys, which revealed challenges regarding access to clinical trial information and the quality of content, a policy was outlined to continue prioritizing dialogue with patients and the public and to improve the provision of information, with the aim of promoting participation in clinical trials and enhancing pharmaceutical literacy.Furthermore, the presentation concluded by expressing the expectation that these efforts will contribute to nationwide initiatives to strengthen drug discovery capabilities and eliminate drug lag and drug loss.

PPI in the Activities of the Clinical Evaluation Subcommittee

Drug Evaluation Committee, Clinical Evaluation Subcommittee: Hiroshi Matsuzawa, Subcommittee Chairperson

Subcommittee Chair Matsuzawa explained that the Clinical Evaluation Subcommittee has established “Vision 2025” as its guiding principle, which includes advancing drug development in collaboration with patients, and he outlined the action plan and task force activities aimed at achieving this goal.Based on the results of a survey of member companies of the Clinical Evaluation Subcommittee of the JPMA Drug Evaluation Committee, it was noted that while PPI initiatives are progressing, they are still insufficient, as indicated by data showing changes over time in each company’s PPI efforts.As specific actions, presentations were given on the utilization of digital transformation (DX) overseas, decentralized clinical trials (DCTs) designed to be patient-centered, and The International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) Topic E22, “General Guidance on Patient Preference Trials.”

Finally, we declared our commitment to continuing PPI-focused activities to deliver innovative and highly effective pharmaceuticals more quickly to patients, healthcare professionals, and people around the world.

Initiatives of the Pharmacovigilance Subcommittee and Promotion of Patient Safety

Drug Evaluation Committee, Pharmacovigilance Subcommittee: Shin Miyazaki, Chairperson

At the outset, Subcommittee Chair Miyazaki introduced efforts to raise awareness of pharmacovigilance activities, including the writing of textbooks for students and healthcare professionals. Next, following an explanation of the status of Risk Management Plan (RMP) development, the question was raised as to whether the information provided to patients through regulatory requirements alone is sufficient.In addition, the results of an analysis on how patients, physicians, and pharmacists obtain safety information were presented, along with findings regarding the gap between patient needs and the actual explanations provided by physicians and pharmacists. Bearing in mind that patients also access information directly from pharmaceutical companies, the discussion addressed whether the information provided by each company meets patient needs,whether the media used (digital or print) are appropriate, and whether the delivery methods are tailored to patients’ IT literacy levels and specific conditions.

Initiatives of the Medical Affairs Subcommittee

Drug Evaluation Committee, Medical Affairs Subcommittee: Koji Aoyama, Chairperson

Chairman Aoyama introduced the overall activities of the Medical Affairs Subcommittee and initiatives related to patient-centric care (Patient Centricity).According to a survey of member companies of the Medical Affairs Subcommittee of the JPMA Drug Evaluation Committee, while many pharmaceutical companies are engaged in patient-centricity activities, challenges such as a lack of implementation experience and insufficient internal guidelines have also come to light.In response, the Medical Affairs Subcommittee compiled a collection of case studies covering topics such as “Points to Note When Medical Affairs Departments Conduct Disease Awareness Activities Targeting Patients.”

Furthermore, based on the results of interviews with patient organizations, the importance of continuity in information dissemination and the creation of materials that reflect patients’ voices was highlighted. In addition, the current status of a task force examining disease awareness activities targeting patients and others was presented.

To conclude, the Medical Affairs Subcommittee declared that, as part of its future initiatives, it aims to create an environment where patients can access accurate information and to realize a society where patients can undergo treatment with confidence.

Part 3 (General Discussion)


Chair : Kazuhiko Mori, Executive Director, JPMA; Ken Unabe, Vice Chairperson, Drug Evaluation Committee
Panelists Speakers for Parts 1 and 2 included Ms. Yoko Matsumoto, Chairperson of the NPO Ehime Cancer Support Orange Association;Ms. Kaori Muto, Professor in the Division of Public Policy at the Institute of Medical Science, The University of Tokyo; and from the Drug Evaluation Committee, Mr. Hiroshi Matsuzawa, Chairperson of the Clinical Evaluation Subcommittee; Mr. Makoto Miyazaki, Chairperson of the Pharmacovigilance Subcommittee; and Mr. Koji Aoyama, Chairperson of the Medical Affairs Subcommittee—for a total of five speakers.

Panel Discussion Moderator

Activities of the JPMA (Following the Presentations in Part 2)

At the outset, Ms. Yoko Matsumoto and Ms. Kaori Muto offered comments on the JPMA’s activities in Part 2, expressing surprise at the wide range of PPI-related activities being carried out across the entire organization and praising these efforts.Furthermore, while they expressed hope that such initiatives would help build trust with patients and open up a new future, they also pointed out that the details of these activities are not sufficiently known and highlighted the challenge of insufficient outreach, including the methods used to raise awareness.

Clarification of Terminology

Executive Director Kazuhiko Mori raised the issue that the term “Patient Centricity” might feel awkward from a patient’s perspective, suggesting that it “should not be held up as a banner.” Yoko Matsumoto and Kaori Muto commented that the term “Patient Centricity” gives the impression that patients are being kept at a distance from discussions on drug development.They also commented that, even though not everything patients say is correct, the term gives the impression that all opinions must be incorporated, which makes them feel uneasy.On the other hand, it was pointed out that if the term “Patient Centricity” is used with the intention of operating with a “Patient Center” mindset—as a contrasting concept and a reminder to pharmaceutical companies that have historically operated with a “Physician Center” approach—then there is no reason to feel uncomfortable using it.Furthermore, it was suggested that since these concepts are distinct from PPI, a different term should be used to describe initiatives involving patient and citizen participation.

Future PPI Initiatives and Priority Issues for the Drug Evaluation Committee

Regarding future PPI initiatives, there were proposals to promote new concepts such as “co-creation” and “building together,” as well as discussions on balancing PPI efforts with the roles of healthcare professionals.

From the perspectives of the Drug Evaluation Committee and its various subcommittees, the following were identified as priority activities moving forward: the need for PPI initiatives with clearly defined objectives and target audiences; approaches to providing information that are more patient-centered and lead to the consideration of treatment options; the importance of ongoing, genuine collaboration with patients; the incorporation of the patient perspective into clinical trial design;and the need to promote communication and collaboration within the JPMA.

Communication Between Pharmaceutical Companies and Patients

The question of how communication between pharmaceutical companies and patients should be conducted remains an ongoing challenge.In this regard, it was noted that while recognizing the differences in perspective between companies and patients, it is important to build seamless relationships and that two-way communication—rather than one-way information sharing—is necessary. It was proposed that, within the bounds of regulations, open discussion forums (such as roundtable discussions) be established where patients can participate more comfortably.Opinions were expressed that, for pharmaceutical companies to incorporate patient feedback into their development plans, it is essential for ongoing dialogue between the companies and patients to take place on a regular basis. Furthermore, it was noted that patients need a deeper understanding of the drug development process, and that it is necessary to establish connections not only with patient organizations but also with a broader patient base.As measures to address these issues, proposals were made to utilize AI (Artificial Intelligence), develop platforms for matching individual patients with pharmaceutical companies, establish permanent panels, and incorporate patient feedback within companies.

Information Provided by Pharmaceutical Companies

Regarding information provided by pharmaceutical companies, it was confirmed that improvements are necessary, taking into account the issue—highlighted at the outset—that the activities of the JPMA are not sufficiently recognized, as well as the need to provide information from diverse perspectives to address various patient needs.

Thus, the one-hour general discussion concluded, yielding many insights to be applied to the Drug Evaluation Committee’s future activities.

Scene from the Panel Discussion

Author: Ayako Okayasu, Executive Secretary, Drug Evaluation Committee

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