The pharmaceutical innovation journey

This campaign aims to demonstrate the value of the pharmaceutical innovation ecosystem and business models to patients and healthcare systems around the world by deepening understanding of how innovation happens and showing how the pharmaceutical industry enables innovation. We will show you how innovation happens and how the pharmaceutical industry enables innovation. We will also show that innovation is a risky, unstable, long road with failures, dead ends, and ups and downs.
Against this backdrop, our colleagues, with their strong determination, skilled and creative ideas, are rising above these challenges to make a difference in the lives of patients around the world.

The development of new drugs and vaccines can change the way diseases are prevented, treated, and cured. It is a risky, unpredictable, but important journey. That's why we are #AlwaysInnovating.

AlwaysInnovating Campaign

At the heart of the pharmaceutical industry, pharmaceutical innovation comes from pushing the boundaries of scientific knowledge to create new drugs and vaccines for people around the world.

The world continues to face major global health challenges such as cancer, drug resistance, Alzheimer's disease, and pathogens that could cause future pandemics. #AlwaysInnovating will lift the curtain on the innovation journey and reveal the knowledge, skills, collaboration, and tenacity needed to turn ideas into medicines and vaccines that bring hope to people around the world.

#AlwaysInnovating - Hub Films

#1 Turning the TB Spreading Tide (Japanese subtitles 70 seconds)
Innovation in science is built over time. It is not only about finding solutions to diseases for which there is no cure yet, but also about developing more effective treatments to better meet patient needs and overcome barriers to access.

#2 Revolutionizing Cancer Treatment (Japanese subtitles 69 sec.)
Cancer ranks as the leading cause of death in many countries around the world. However, decades of research and innovation have resulted in a better understanding of the disease, and this situation is improving.

#3 Eliminating the Threat of Hepatitis C (Japanese subtitle 65 sec.)
Innovations come and go, as new drugs quickly lead to the development of the next drug. In fact, in just 25 years, the treatment of hepatitis C has advanced from diagnosis to cure of the disease.

#4 Slowing the Progression of Alzheimer's Disease (Japanese subtitles 69 sec.)
More than 55 million people worldwide suffer from dementia, and that number is expected to double by 2050. But decades of research could bring hope to many if new treatments are developed.

AlwaysInnovating: Pharmaceutical Industry Facts&Figures

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